Tag Archives: Emerging Markets

Should you say Goodbye 2020 with GoodKnight?

Godrej Consumer Product

The year 2020 will go down in history as the black year with a silver lining. A tiny little virus held the entire world to ransom! Fever caused fear like never before. Consequently, the demand for hand sanitizers (like that for risk assets) witnessed almost a vertical jump. In 2019, sanitizer penetration in India was merely 1%. It increased to

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